FCZone Website
Brand, calculators, and conversion flow built for credit brokerage.
Product system
Complex logic
Conversion UX
Role: Product Designer• Brand Designer• Web Designer
Timeline: 2 Months
Tools used:
Figma
Webflow
Illustrator
Photoshop
Google Meet
Google Forms
A scalable screen system that improves readability, reduces confusion, and stays consistent under live operational changes.
FCZone Website
Brand, calculators, and conversion flow built for credit brokerage.
Product system
Complex logic
Conversion UX
Role: Product Designer• Brand Designer• Web Designer
Timeline: 2 Months
Tools used:
Figma
Webflow
Illustrator
Photoshop
Google Meet
Google Forms
A scalable screen system that improves readability, reduces confusion, and stays consistent under live operational changes.
At a Glance
A product-like website with a calculator suite that turns complex credit decisions into clear, validated outputs. It captures structured inputs and prepares data for operational processing. Built as a system that can connect to CRM workflows.
Key journeys: Mortgage → Pre-check → Costs → Contact/Booking
Challenge:
People ask for a loan before they understand the real monthly cost, fees, and bank-specific conditions. That creates back-and-forth, drop-offs, and low-quality leads.
Approach:
Built the brand and information architecture, then designed calculator-first flows that translate rates, terms, fees, and taxes into readable outputs. Structured pages and components for scale and consistency.
Result:
Cleaner decision-making before contact. Inputs arrive structured and validated, reducing back-and-forth and manual clarification.
Credibility:
End-to-end product thinking across brand, UX structure, and complex calculator logic built from scratch brand + calculator logic + templates + governance.
Signature features shipped
Calculator-First UX
Decisions happen before the first call.
• Inputs guided for clarity and fewer mistakes
• Outputs written in plain language, not banking jargon
Why it matters: Reduces confusion and improves lead quality.
Calculator-First UX
Decisions happen before the first call.
• Inputs guided for clarity and fewer mistakes
• Outputs written in plain language, not banking jargon
Why it matters: Reduces confusion and improves lead quality.
Complex Fee Logic Made Understandable
Fees and taxes calculated with real-world rules.
• Notary and municipal fees handled by scenario
• APR and affordability presented clearly
Why it matters: Builds trust because the numbers make sense.
Complex Fee Logic Made Understandable
Fees and taxes calculated with real-world rules.
• Notary and municipal fees handled by scenario
• APR and affordability presented clearly
Why it matters: Builds trust because the numbers make sense.
Brand System Built From Scratch
A consistent identity across site, tools, and CRM.
• Visual system and tone aligned to a formal financial category
• Components ready for growth and new products
Why it matters: Brand consistency increases confidence in a high-stakes decision.
Brand System Built From Scratch
A consistent identity across site, tools, and CRM.
• Visual system and tone aligned to a formal financial category
• Components ready for growth and new products
Why it matters: Brand consistency increases confidence in a high-stakes decision.
Structured Information Architecture
Users find the right path fast.
• Task-oriented navigation and page templates
• Clear service structure and conversion routes
Why it matters: Less wandering, faster path to action.
Structured Information Architecture
Users find the right path fast.
• Task-oriented navigation and page templates
• Clear service structure and conversion routes
Why it matters: Less wandering, faster path to action.
Automation-Ready Data Capture
Forms designed to connect to operations.
• Inputs structured for downstream processing
• Prepared for CRM integration and case packaging
Why it matters: Website becomes part of the workflow, not a dead end.
Automation-Ready Data Capture
Forms designed to connect to operations.
• Inputs structured for downstream processing
• Prepared for CRM integration and case packaging
Why it matters: Website becomes part of the workflow, not a dead end.
User Intent is Urgent
People visit a credit brokerage site when they need an answer quickly. They want clarity and reassurance. The experience must reduce doubt, validate assumptions, and help them take the next step with confidence.
Constraints
Financial products carry complexity, regulation, and edge cases. The UI must keep logic transparent, avoid misleading outputs, and stay consistent across devices and scenarios. The system must scale without breaking trust.
Want a product-like website that explains complex decisions clearly?
Calculator-first UX, structured inputs, and templates built for scale.
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